...“There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Chick-fil-A President and Chief Operating Officer Tim Tassopoulos said Monday. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”...No question about it, CFA owners and upper management caved.
But there's more to it than just that. For a big hint, look at the red-highlighted text above.
Here's another hint: FRANCHISEES.
CFA needs franchisees to get 'into new markets,' and the primary concern of a franchisee is not "Christian values." The primary concern is ROI. They can get that in certain areas of the country--which is obvious because CFA's gross sales are spectacular--but there are other parts of the country and of the world where it won't work.
So it's not only CFA shareholders. But only CFA shareholders made the decision.
Was chatting with a friend the other day about wealth and I told him that 'there is never enough money' for most wealthy people. Not all of them, but most of them.