It's a word that sounds so .......good!
Notice that it's a very pliable word, sorta like "inclusion" and "diversity"
Lewis Carroll had it:
“When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.” “The question is,” said Alice, “whether you can make words mean so many different things.” “The question is,” said Humpty Dumpty, “which is to be master—that is all.”
Things on the other side of the looking-glass.
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