Tuesday, April 06, 2021

Coca-Cola and the (REAL) Nazis

Yesterday we mentioned that Coke was--until the early 1960's--the 'white man's' cola drink.

Perhaps that's due to Coke's history with Hitler's Nazi regime.

Did you know that Nazi Germany was one of Coca-Cola’s biggest markets?  Have you ever seen an official Coca-Cola advertisement promoting the company’s partnership with the Nazis during the 1936 Olympics under a jingoistic tagline — “One people, one country, one drink, Coke is it” — that would have made Adolf Hitler proud?  No?  ...

...Does Coca-Cola not highlight its financial history with Nazi Germany when crowing about its racial purity tests today?  Or the fact that Germany’s inconvenient declaration of war against the United States made it sufficiently difficult for Coca-Cola to maintain its prominent reputation within the Reich that the company’s German representatives repurposed the operations of hundreds of bottling plants toward the production of a new drink called Fanta to serve thirsty German soldiers throughout the war?  Does the Coca-Cola Company not brag about Fanta’s wartime genesis as a Nazi beverage?  How strange. ...

The rattling in the corporate closet is very loud indeed.

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