Thursday, March 25, 2010

TouchTMJ Copywriter: Call Your Office

Radio ad for TMJ4 Weather includes the following:

" can turn Wisconsin roads into a parking lot."


ALL the 'Wisconsin roads'--all at once--become "a parking lot"?

Or should the nominative plurals agree, e.g., '....roads into parking lotS'?

I can tell you didn't have Sr. Mary Rosarybeads for elementary-school grammar.

1 comment:

Tim Morrissey said...

Nominative plurals.....nominative Lord, Dad, do you think the TMJster who wrote that crap (and the announcer who read it) have any concept of what a nominative plural is?

To think that people who make their living writing and/or speaking would understand how English is structured is a leap of faith not even the most devout Catholic should make.