“A lot of politicians are boring. And you know, they play it safe,” Ehlinger said. “Mitt Romney’s not going to make a viral video, because he’s too blow-dried. So the main thing is to try to find politicians who aren’t sitting there with memorized talking points.”
And that’s exactly Ehlinger’s advice, for his own clients and for others — ditch the contrived storyline and stop pulling punches. A candidate can’t be everything to everyone, so maybe it’s time to stop pandering and take a stand.
“People respect you when you say what you believe,” Ehlinger said, “even if you’re saying something that a third of the electorate thinks is crazy.”
From the guy who made those ads. Yup. The ones you remember. Like Dale Peterson with his .30-30.
HT: Daily Caller