Yah, well, it was an 'experiment.'
Summerfest reported attendance of 445,611 people for its 2022 run, up 8.8% from the 2021 festival, the first time the Milwaukee music fest used a nine-day, three-weekend format.
That's a per-day of 49,500 compared to a per-day of 65,000 in '19, which was its last traditional 11-day run.
No report on the meaningful numbers:: gross and net income.
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