The review by the Task Force on Childhood Obesity says one out of every three children is overweight or obese. The task force is a key part of First Lady Michelle Obama's campaign to solve the problem of obesity within a generation.
The report includes familiar themes, emphasizing the importance of improved nutrition and physical activity. It also calls for some new and dramatic efforts to curtail marketing of unhealthy foods.
Naturally, the White House denies that there will be anything....uh.....forceful....administration officials repeatedly emphasized the effort would rely on "bully pulpit" pressure and not any new federal mandates to push the changes.
Welllllll, maybe just a quick Court of Star Chamber...........
Leibowitz indicated the FTC would issue new subpoenas to major food marketing and fast food companies that were questioned in 2005 about their marketing approaches. The FTC chief said the agency would determine whether the firms have honored commitments and "whether we can make them do more."
"Nice Company you have there, Mr. Big. You wouldn't want to see it hurt, would you?"