Monday, July 03, 2006

Golf Tournaments

So...

The objective of advertising on a specific outlet is to capture that outlet's audience, right? In other words, the target-market is presumably watching/hearing the sponsored show, right?

OK. What does the Cialis advertising at the Western Open tell you, then? Is the expected audience, ah, weak-jointed? Or do these folks need help in the Romeo department? Is it a real or perceived deficiency?

And it gets worse...

Golf. Um..... Strokes. Balls. Shafts. Drives. Lies. The Rough. Yelling "Fore" before playing. It's almost endless.

Let's go back to Gilette Blue Blades and the Friday Night Fights.

2 comments:

Billiam said...

How true! I'm going to be laughing at that post for the rest of the week!

Brother James said...

If I spend the money on the expensive cars and top-notch golf clubs, all the Levitra in the world won't solve the problem I'll have then, if you know what I mean. I'm content hacking with my $200 Rams, until they invent magic clubs that hit straight no matter how twisted your swing is.