The article is interesting for two reasons: first, it tells you that the automakers are going to hit you with monthly fees for software services. Secondly, it tells you exactly what Bloomberg (and the automakers) think of people who buy cars.
...Porsche is finally treating its 5,000-pound computer like the SAS platform that it is. It’s selling a slightly brighter shade of green like a Netflix subscription or some kind of extra swag in a video game. Get ready to see a lot more of this....
In the real world, it's "SAaS", not "SAS". But we digress.
...Most major automakers are fleshing out a strategy for selling upgrades via over-the-air software updates and a rash of them will start popping up in the wild in the next few months...
It's not just the metric-measured Euroweenies, either.
...General Motors is all-in as well. On Friday, some 900,000 of its vehicles in the wild got an over-the-air version of Maps+, an app-based navigation tool. Similar software pushes are in the works for the company’s Super Cruise autonomous driving function....
And now, Bloomberg reveals its nerdy-femmy ass:
...GM and its rivals are treading a somewhat fraught path. While drivers are used to paying monthly fees for music, movies and free-shipping, subscriptions for seat warmers, active-safety features or efficiency measures may take some getting used to by the sweaty masses. ...It's reported that Coke has taken a six percent nosedive in product sales since it signed up for the Vote Fraud Caucus. Just sayin'...
BTW, this ties directly into the Apple lawsuit we mentioned earlier. Going forward, a lot of companies will sell you a product and then continue to take your money on the software installed therein.
IOW, you'll pay twice for the damn thing.
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