Buy a $5,000 bond, earn up to 6% interest and help fix state government's budget deficit.
That's the appeal state officials will make this week in newspaper ads trying to mass market $1.52 billion in bonds to individual investors - bonds that must sell by July 1 or the budget shortfall will grow.
The old way of selling government bonds - brokers and dealers packaging them for big customers such as insurance companies and mutual and pension funds - has broken down, as those large investors reel from the recession, officials said.
"The old way...has broken down."
Really?
Or do all those 'large investors' know something that you don't?
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