How Does Amazon Win? By Losing Bigly!

The Ticker is mightily cranked up over Bezos' (apparent) path.

Sell at a loss.  Your competitors cannot compete with that.  Keep losing, more and more!!

This is not unusual, except for its scale and the fact that it's a publicly-held company.  Lots of small firms will whack a competitor across the nose with a quarter or two of loss-leading on everything; sometimes the competitor goes out of business, too!!

But nationally?  In the $Billions?  6+ quarters in a row?

Hmmm.