Yup, Reince: Diss Your Base!

You have to hand it to the (D) folk.  They get "how it works." 

The Democrats and the institutional left have a new political tool that allows them virtually to ignore moderates yet still win elections.

 

This tool, the Catalist database, was employed in the 2012 election. That election defied conventional wisdom: Mitt Romney sought and won independent voters overwhelmingly, but still lost. If you wondered why the conventional wisdom about independents and moderates didn’t seem so wise in 2012, the answer is Catalist....

 

Anderson goes on to 'splain it further.  Meanwhile, Romney, Ryan, Boehner (et.al. under the helpful Reince) continue to slap their own base--Conservatives--across the face.

 

Whoever called the Pubbies the "Stupid Party" didn't know the half of it.