Granted, Vox's audience tends to be computer-savvy, which probably includes the knowledge that Facebook has generated LOTS of privacy concerns.
...looking at the pattern of the traffic received over the course of the year, I began to notice that the amount of traffic received from Facebook was declining. Consider the following numbers as percentages of the Facebook-derived January traffic.
Jan 11 100.0
Apr 11 69.3
Jul 11 45.7
Oct 11 63.5
Dec 11 26.5 (est.)
That would 'splain Facebook's attempts to gin up utilization (say, through RadioGuys), no?
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