Thursday, March 25, 2010

TouchTMJ Copywriter: Call Your Office

Radio ad for TMJ4 Weather includes the following:

"...weather can turn Wisconsin roads into a parking lot."

Really?

ALL the 'Wisconsin roads'--all at once--become "a parking lot"?

Or should the nominative plurals agree, e.g., '....roads into parking lotS'?

I can tell you didn't have Sr. Mary Rosarybeads for elementary-school grammar.
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1 comment:

  1. Tim Morrissey3/26/2010 7:43 AM

    Nominative plurals.....nominative plurals....my Lord, Dad, do you think the TMJster who wrote that crap (and the announcer who read it) have any concept of what a nominative plural is?

    To think that people who make their living writing and/or speaking would understand how English is structured is a leap of faith not even the most devout Catholic should make.

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